Every year the association 100 Beste Plakate e.V. confers awards to the most innovative and ground-breaking poster designs from Germany, Austria, and Switzerland. The yearbook has long been the go-to source in poster design for graphic artists, designers, and advertisers. While the traditional, printed poster is still regarded as the most challenging genre in the graphic arts, it is increasingly coming under the influence of digital technology.

Yearbook 17 responds to this development. This year, for the first time, it is being launched as an interactive medium. Numerous winning poster designs are brought to life through an app called Artivive, and they can be accessed digitally as moving images. This new feature comes with a special contribution from Josh Schaub which examines the notion of a “moving poster” and presents plenty of examples, which are likewise animated.

In addition, Jakob Mayr and Kilian Wittmann, the designers of this year’s book, have added their own distinctive touch. By reproducing details of the winning posters in their original size and thereby making the printed dots visible, they reveal the special technical features of the printed poster.